The market from the base product , the Barley Formula , gives a great number of other specifically targeted products that can be produced, such as:

	Baby food to enhance the development of nerve/muscle cells and the general absorption of nutrition to the body;
	Cereal for children that provides nourishment and energy throughout their childhood;
	Supplements for schoolchildren during physical activity;
	Dietary supplements for athletes to increase their performance;
	Supplements for the elderly and injured to help speed recovery;
	Emergency supplies for the hungry during catastrophes;
	Supplies for the military;
	Supplements for those with reduced absorption capabilities (such as the elderly and those suffering from bulimia or anorexia);
	Animal fodder (dogs, cats, horses, cattle, poultry);
	Fish fodder.

The market for foods that digest easily is large when one considers that over seventy million Americans experience digestive problems, from on-going symptoms of indigestion to the more severe disorders that account for over 191,000 deaths each year (US Digestive Disease Information Center). Barley Formula includes a full complex of enzymes to break down foods, as well as micro-proteins that break down proteins, into their simplest and most assimilable form.

And as an example of the growth of the market we have taken the below figures from the Norwegian market:

At the same time, a general awareness of the need to take nutritional supplements is increasing rapidly. People buy supplements worth hundreds of millions every month. In Norwy alone, NOK 963 million was spent on supplements in 1998. This is a 300% increase since 1988 (see below).

These facts, applied to other markets, show that Scandinavian spending amounts to approximately NOK 4 billion. The total European market spends a possible NOK 150 billion and the potential per capita on the major global market is even greater, according to existing reports. To capture 1% of this market would give a potential turn-over in Europe alone of NOK 1.5 billion per year.